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Presenter: Darlene D’Altorio-Jones, PT., MBA-HCM, Senior Consultant, Strategist

Creating volume and long-term referral relationships with varied stakeholders improves profitability. How do you convey your message with a limited budget using data to drive marketing and referral development? It all begins with a strategy and plan. We’ve designed this in-service based on feedback from rehabilitation professionals who requested examples of how to use data to drive performance. Watch the webinar for a quick-paced discussion on driving profitability on a shoestring budget.

Attendees will:

  • Prioritize stakeholder tactics via value-driven messages to:
  1. –patient
  2. –referral sources
  3. –public
  4. –physician
  5. –payer
  • Develop a plan with quick and long range tactics (QT/LRT) utilizing some of these creative ideas
  • Create a roadmap using goal and feedback loops
  • Continuously update and hone data

Who should watch?

Rehabilitation Marketing Departments, Rehab Directors, VPs, Managers (those responsible for driving referrals) and Admission Representatives will benefit from attending the webinar.

Presenter bio:

As a Physical Therapist with an MBA in Healthcare Management, Darlene is a Senior Consultant at Mediware, Darlene’s focus is to assist clients to utilize electronic documentation to its utmost potential in compliance, outcomes, revenue and efficiency. Working in rehabilitation medicine for more than 30 years, Darlene spent 12 years as a Director of Rehabilitation, with oversight of three post acute care service lines: acute rehabilitation, skilled and outpatient hospital-based services. She was instrumental in maintaining clinical adherence to IRF Federal Regulations and leading CARF and Joint Commission standards of practice. In addition, Darlene’s experience includes Quality Improvement Chair, Lean Healthcare training and serves as an active member of the Board of Directors for the Ohio Association of Rehabilitation. Darlene develops course content and blogs on federal guidelines for post acute admissions, level of care medical necessity, documentation, IRFPAI tool completion, and rapid throughput review for management process improvement.