Plan Do Check Act isn’t just about quality performance. It helps jump start marketing performance as well.
Nearly everything can end up in the marketing “bucket”. No matter what interaction or piece of data you are handling, there is a stakeholder within health care interested in that specific information. The most important thing is getting information into the right hands at the right time. When therapy is needed, your audience is vast and includes more than just the patient. Your information can attract, doctors, care managers, social workers, admission departments, insurance providers. Easy, isn’t it? It can be.
I advocate a small workshop for therapy providers whereas they review a quick SWOT (strengths, weaknesses, opportunities and threats), of their organization. Prioritize the patient population they are seeking based on treatment and program strengths and then develop a real time communication plan with simple techniques to fuel success. If you think you need thousands of dollars, think again. Mediware staff has provided inservices to AMRPA and the Ohio Association of Rehabilitation Facilities (OARF) on this topic.