5 Effective Blogging Tips to Increase your Web Traffic
The Internet is a vital medium for patients to share their stories, and people are listening. According to the Pew Research Center, one in four adult Internet users has read or watched someone else’s health experience online in the past 12 months. Using the Internet, private practice owners, managers, and therapists can facilitate this sharing of their patients’ positive health experiences to grow their patient base and increase profitability.
Writing and updating a blog is an easy way to establish an online medium through which these stories can be shared. Though they’re primarily text-driven, blogs can also feature pictures or links to videos. Patients can share blog posts to their own social media pages, giving your practice organic exposure to a new audience.
To maintain an active blog, post at least once per week.
Research suggests that the more frequently blogs are updated, the better. According to marketing software company HubSpot, users that update blogs 16+ times per month experience 3.5 times more traffic than users that update less than four times per month. The more content that exists on your blog, the more likely new users are to find it. If old content is relevant and valuable, it will continue to surface as users browse search engines and social media years later.
Word count depends entirely on the content of your blog.
Think of your objective for writing. If it can be achieved in 100 words, make it a 100-word post. If it takes 1,000 words to get your message across, that is okay if the writing remains concise and focused. Make sure every word serves a purpose, and eliminate “fluff” or rambling, longwinded prose.
When choosing the content for your blog, remember to use it as a medium for storytelling.
Establish yourself as an expert in your field by recounting past experiences and successes, or humanize your operation by telling anecdotes about day-to-day experiences. Remember to write with a specific audience in mind, and remain focused on your goal: increasing referrals and attracting new patients.
Vary post type to keep your content fresh.
While most posts inform and educate, other specific types of content include Q&As, lists (5 reasons to, 10 tips), how-to posts, and posts written by blog “guests.” This sort of content is quick-hitting, interesting, and easy to read and will keep your blog from becoming a sea of block text.
Easily establish an online presence by blogging.
Sites such as WordPress, Weebly, Blogger, and TypePad offer free or low-cost hosting options on which you can learn firsthand the basics of creating an online hub to share content.
By harnessing online narrative-sharing and using it to emphasize your strengths and successes, you can organically market your practice to a new audience.