The Institute for Transfusion MedicineSM (ITxMSM) licenses four Mediware blood center software products for donor recruitment efforts in Illinois, Pennsylvania and West Virginia.
LENEXA, KS February 26th, 2009 – Mediware Information Systems, Inc. (Nasdaq: MEDW) announced today that The Institute for Transfusion MedicineSM (ITxMSM), the nation’s third largest independent blood center through its LifeSource and Central Blood Bank business units, has licensed four of Mediware’s Blood Center Technologies software products for its recruitment efforts in Illinois, Pennsylvania and West Virginia. Under the contract, ITxM facilities will utilize Mediware’s Customer Relationship Management (CRM) software to enhance recruitment and improve the efficiency and effectiveness of blood collection initiatives.
“Our two blood centers, Pittsburgh-based Central Blood Bank and LifeSource, Chicagoland’s Blood Center, annually distribute nearly one million blood products to 100 health care facilities in four states,” said Eric Schulties, ITxM vice president and chief information officer. “We want to take advantage of proven technologies that can positively impact our efficiency and effectiveness. We believe Mediware’s expertise in integrated systems, donor recruitment and retention and customer service software will provide us with a compelling advantage in serving our customers, as well as our donor communities.”
Central Blood Bank services more than 40 area hospitals in western Pennsylvania, eastern Ohio, and West Virginia. Last year, the blood center collected approximately 160,000 units of blood through its 27 community donor centers and more than 200 mobile blood drives a month. LifeSource Donor Center services approximately 60 hospitals in Illinois. The blood center collected more than 250,000 units of blood last year through its 25 donor centers and more than 200 mobile blood drives a month.
“The addition of ITxM is a strong testament to the transformational momentum our Blood Center Technologies team has initiated in this market segment,” said Kelly Mann, Mediware’s president and chief executive officer.
The software products licensed by ITxM provide high tech support for donor recruiting, blood drive coordination and delivering the right products to recipients at the right time. Products included in the contract are:
- CallTrak™, An integrated CRM that improves the efficiency and effectiveness of telerecruitment programs and the entire call center;
- RecruitTrak™, Creates donor loyalty by enabling blood centers to build and manage integrated donor recruitment plans including the online review of donor histories, eligibility, online store point standings and appointment scheduling;
- CoordinatorTrak™, Motivates drive coordinators with tools that save time and build loyalty including online scheduling, online rewards, and online recruiting support;
- QualityTrak™, Matches the donor with the collections staff and captures donor satisfaction statistics to enhance customer service.
Other Blood Center Technologies products, which are available on an a la carte basis, include a powerful 510(k) cleared donor management system and products that enable hospitals to order, track and manage product needs online. For more information about Mediware Blood Center Technologies, or to register for one of the company’s upcoming webcasts, visit www.mediware.com. Immediate questions can be directed to firstname.lastname@example.org.
Mediware delivers blood and medication management software systems that encapsulate information supporting patient therapies, reinforce patient safety practices and improve efficiencies to lower costs. Mediware’s customers include prestigious hospitals, clinics, correctional institutions, blood centers and other public and private health care institutions throughout the world. For more information about Mediware products and services, visit our web site at www.mediware.com.