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WEBINAR: Innovative Marketing for Specialty and Infusion Pharmacies….While Avoiding Legal Landmines

Jeff Baird

Jeffrey S. Baird

In today’s highly competitive market, and in light of reimbursement cuts and stringent documentation requirements, it is important for the specialty/infusion pharmacy to be innovative in its marketing. However, in doing so, it is important that the pharmacy not cross the line and enter into “fraud territory.” This webinar will discuss the many federal anti-fraud laws that govern marketing and joint ventures with referral sources.

From this presentation you will:

  • Analyze the Medicare anti-kickback statute, Stark physician self-referral statute, and the beneficiary inducement statute
  • Learn about OIG fraud alerts, state statutes, safe harbors, as well as telephone solicitation statutes
  • Understand the background of sham clinical studies and sham copayment waiver programs

Learn the latest retail tips from Jeffrey S. Baird, Esq., Chairman of the Health Care Group of Brown & Fortunato, P.C. as he discusses a comprehensive list of do’s and dont’s to keep you within the law!