WEBINAR: Lifeblood of a Successful Pharmacy: Pursuing Legal Marketing, Joint Ventures and Arrangements with Referral Sources
Today’s pharmacy industry is growing at a lightning-fast pace with higher reported demand than ever before. But to capitalize on that demand, pharmacies must develop innovative marketing programs and strategic joint ventures.
During this webinar, Jeffrey S. Baird, Esq., Chairman of the Health Care Group of Brown & Fortunato, P.C., will discuss the legal parameters that pharmacies must follow when implementing a marketing program and entering into joint ventures and arrangements with referral sources.
From this presentation you will learn how to:
- Establish medical director agreements with physicians and joint ventures with hospitals and other providers
- Analyze the Medicare anti-kickback statute, the Stark physician self-referral statute, and the beneficiary inducement statute
- Evaluate the use of W2 employee marketing reps (rather than 1099 independent contractor marketing reps)
- Avoid “sham” clinical studies and arrangements with marketing companies
Join us for this comprehensive discussion of do’s and dont’s to keep you within the law.