Boost Collections, Improve Donor Loyalty
It's no secret. About 38 percent of the U.S. population is eligible to donate blood, but only 5 percent do. As a hospital-based blood bank, you have unique challenges when it comes to recruiting and retaining these illusive blood donors.
Most hospitals simply don't have the sophisticated relationship management tools necessary to effectively attract, nurture and retain qualified blood donors. And, your center probably isn't immune to the increasing pressure on healthcare organizations to control and drive down costs. In fact, you're more likely to get squeezed to reduce dependencies on outside suppliers.
SmartDonor from Mediware delivers a valuable bundle of donor relationship management tools uniquely designed to address the challenges you face as a hospital-based blood center. Using key components of our leading software already in use at major standalone blood centers, SmartDonor gives you an easy-to-use, Web-based system for building and growing your donor database as well as managing your marketing and communication efforts and scheduling and coordinating blood drives.
Attract eligible donors
Robust recruiting tools allow you to capture donor data and history so you can refine your marketing efforts to create more targeted, personalized campaigns that drive donor action. Plus, with the included Donor Dashboard, you always have a real-time view into campaign performance so you can better plan, execute and manage your marketing efforts.
Nurture and deepen donor relationships
Comprehensive telerecruiting and relationship management tools help you reach out to the right donors at the right time. Convenient scheduling options make it easy for donors to set up and move appointments. And SmartDonor's easy-to-use drive scheduling tools make it a breeze to set up, manage and review drives as well as order supplies.
Retain and build donor loyalty
Deepen relationships with your valuable donors through active surveying as well as loyalty and retention programs that keep your donors coming back.